La Brasserie D’Antigua is a stunning, Antigua restaurant located waterside and overlooking English Harbour and Nelson’s Dockyard. As well as running an ‘open all day’ restaurant, they also have a bakery producing traditional French pastries and bread. They were keen to raise their profile in the competitive restaurant market in English Harbour. They were already successful but realised that they had little time to handle their own marketing. They wanted to concentrate on the business of running the business.
We started this campaign by taking over the client’s Facebook and Instagram feeds and reviewing what they’ve been doing and with what results. We also spent many hours enjoying some amazing food and cocktails (all in the name of research). We took photographs and video: of food, of furries, of boats, of water, of cocktails. We spent time with the restaurant owners; we observed how they interacted with their customers. We call this the “discovery” phase. From here, we were able to clearly create a brand positioning and narrative for their future marketing.
It’s only by going through this phase that we can truly understand the heart of the brand and to then communicate this brand personality across various channels.
The results? We increased Instagram following by 60% and we increased Facebook following by 92%. The true sign of success is a full restaurant and daily orders for pastries!
We created a distinct look and feel across both Facebook and Instagram; creating a colour palette and font discipline. We upgraded their Profile/About sections in order to maximise the use of keywords in search. We created a suite of highlights in order to showcase specific selling points.
For us, the brand is the philosophy of a French bistro. From the cuisine to the relaxed “nothing is too much trouble” atmosphere that Isabelle creates front of house. The answer is always “Mais oui”.
To create another unique selling point, we started to tell the story of Chef Eric’s passion for great, French food. To do this, we used Instagram and Facebook Stories with Chef Eric quotes and imagery. The thread running through each story is ‘love’; a powerful identifier for the restaurant and unclaimed elsewhere in Antigua.
