We were asked by this well established real estate company – Absolute Properties Antigua – to take over their social media channels in order to raise their profile and drive engagement in the home purchase, vacation rental and project management markets.
Following several discovery meetings, we were able to arrive at a brand positioning that would help us shape the content and the post copy.
We took their logo – the aqua blue pineapple – and built a mini brand campaign around that icon. The campaign focused on two aspects: firstly, to communicate the brand values of the business and secondly, to encourage people to pick up the telephone. In this world of automation, we wanted to share their friendly and playful personality.
To keep the campaign topical, we use key events that are globally recognised – such as Thanksgiving and the Christmas/Holiday Season – to push their selling points.
With the launch of the new James Bond movie in 2021, we created our own Bond story to communicate the high level of personal service Absolute Properties provide.
For the Instagram feed, we amended the Profile to include more keywords and also added our “pineapple logo icon” highlights. The highlights reflect very clearly the key pillars of business.
Outside of the mini brand campaign, we create content across both Facebook (Stories and Feed) and Instagram (Stories and Feed) that showcases Antigua, Jolly Harbour, tropical island living and the renovation projects they undertake.